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服装电商-用AI 打造科技感冲锋衣

2天前 用AI 打造科技感冲锋衣广告视频 作者:西瓜
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想做高级感冲锋衣广告视频,却被 “建模、渲染、后期” 拦路?这套「AI 工具组合拳」能帮你简化流程、高效出片!以下是从创意到成品的全流程指南:

一、分镜策划:


冲锋衣广告需突出 材质科技感(纤维 / 面料细节)与 功能说服力(防水、透气、结构分层等),因此锁定 3 类核心画面方向:

微观视角:放大纤维 / 面料纹理,体现 “科技材质”;

功能特写:直观展示防水(雨滴滚动)、透气(气流 / 粒子)等性能;

整体呈现:成衣在极简科技空间中悬浮 / 展示,强化品牌质感。


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二、Midjourney 与即梦ai生成核心图片素材


Midjourney生成核心图片:

图1提示词:

Close-up shot, matte high-density nylon Taslan fabric in dark gray-blue (R:40 G:50 B:65), with fine twill texture on the surface, a transparent water droplet falling from a height of 10 cm is about to hit the fabric, oblique cold white light highlights the fabric texture, a cold-toned technological background, no people, C4D rendering texture, extremely clear.

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图2提示词:

From a microscopic perspective, a close-up of the fibers of a dark gray-blue matte nylon taslan fabric, with fiber gaps visible, semi-transparent white airflow particles are penetrating the fibers, illuminated by a fiber-optic beam of light against the backlight, the background is dark, only the fibers and particles are glowing, the fabric of the windbreaker remains flat, finely rendered in C4D, and free of impurities.

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图3提示词:
Medium shot, a dark gray-blue H-shaped contour windbreaker is stationary, simulating a heavy rain environment, with dense transparent water droplets hitting the surface of the jacket, top light + cold background light creating a dark atmosphere, water splashes spreading out in a hexagonal shape and then sliding off, the jacket showing no signs of dampness, with fluorescent silver zipper pulls and magnetic hood interfaces visible, C4D realistic texture

pithymfweb_11402_Medium_shot_a_dark_gray-blue_H-shaped_contour__173eba8c-0c63-4b98-ba5e-48a6236e82af.jpg


图4,图5提示词:

Microscopic disassembly close-up perspective, focusing on the three core layers of the windbreaker structure, weakening the overall macroscopic outline of the windbreaker. The three layers are parallel, suspended, and in a separated state: 1.Outer layer: Matt nylon taslan with 1mm spaced twill in dark gray-blue, approximately 0.8mm thick, with clear surface texture;2.Middle layer: Fully transparent TPU waterproof membrane, densely covered with circular micropores with a diameter of 0.1mm, distribution density 50 pieces/cm²; 3.Inner layer: Light gray honeycomb breathable mesh fabric, mesh side length 1mm, fiber diameter 0.2mm. Each layer corresponds to an independent backlight (outer layer cold blue, middle layer transparent white, inner layer light gray), with a 1px glowing outline on the edge, 5cm spacing between layers, a semi-transparent gradual change and virtualized transition at the layer separation, a pure black background without impurities, C4D ultra-fine rendering, only showing the details of the three-layer structure, extremely clear.

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图6提示词:
An open, minimalist, and tech-style space (12m high × 8m wide × 10m deep), with a deep gray-blue (R:40 G:50 B:65) H-type windbreaker unsupported and floating in the center of the space. The matte high-density nylon taslan fabric has a 1mm spaced twill texture, with a 1.5cm fluorescent silver embroidered logo clearly visible on the left chest. The magnetic side seam pockets are closed, the Velcro cuffs hang naturally, and the hood is slightly unfolded in a natural drooping posture; the space walls are matte carbon black resin, the floor is covered with light gray high-transparency acrylic (reflecting a blurred reflection of the clothing), the ceiling is equipped with invisible light-emitting panels to provide basic cold light, and 3 cold white spotlights (color temperature 5000K) are arranged in an equilateral triangle to obliquely illuminate the clothing, forming a 20cm diameter gradually changing light spot on the floor; there are no people, no redundant decorations, the background is clean and free of impurities, and the C4D ultra-high-precision rendering highlights the fabric texture and the floating lightness and technological sense, with the image being extremely clear.

jimeng-2025-09-19-1451-把右胸的logo改成super-i.jpg


即梦AI4.0修改图片:

提示词

“删除冲锋衣,只留下背景”

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三、Midjourney视频素材生成


分镜1提示词:
Slow-motion video, with extreme close-up shots focusing on the dark blue matte waterproof nylon windbreaker fabric (with fine twill texture), multiple raindrops naturally falling from above: large water droplets instantly form plump hemispherical water beads upon contact with the fabric (clearly reflecting the fabric texture and full of tension); small water droplets are scattered around like loose beads. Side backlight (cold blue tone) lights up the edges of the water beads and the fabric texture, with a soft circular light spot and slight bokeh blur in the background. The entire process is presented in slow motion, showing the smooth dynamics of raindrops "falling → contacting → gathering into water beads", highlighting the waterproofness of the fabric, and the picture quality is as exquisitely detailed as a high-end product advertisement.


分镜2提示词:

From a microscopic perspective at the microscope level, the focus is on the waterproof fibers of the windbreaker. The silver-gray filamentous fibers are densely intertwined to form a regular grid, with nano-scale protrusions distributed on the surface; cold white side-backlighting illuminates the edges of the fibers, making the luster and texture of each fiber as clear as silk, and some fibers reflect fine starlike light; the fibers exhibit a natural, slight "micro-vibration" dynamic (subtle contraction and expansion like breathing), with soft light spots and bokeh dotting the pure black background; the image is extremely delicate, resembling high-end microscopic photography, lasting about 8 seconds, highlighting the precise technological feel and silky texture at the fiber level of the fabric.


分镜3提示词:

The dynamic video focuses on a human figure wearing a dark blue hooded windbreaker (with a darkened face and no clear details, highlighting the clothing itself), where heavy rain pours down like dense silver threads, and a large number of water droplets violently hit the body of the jacket; the surface of the waterproof fabric instantly gathers the water droplets into plump beads, which quickly roll off, creating splashes and forming a transparent mist; cold blue side lighting illuminates the fabric folds and the highlights of the water droplets, while the background creates a deep and dark rainy night atmosphere (dotted with faint light spot bokeh); throughout, it presents the smooth dynamics of the fabric's super waterproof performance in heavy rain, with the image as delicate and full of tension as high-end out-of-home advertising.


分镜4提示词:

Dynamic video, microscopic layered deconstruction perspective showcasing the core structure of a waterproof jacket: the waterproof outer layer, breathable middle layer, and skin-friendly inner layer are presented in translucent tech blue/silver tones, light and independent like silk satin while covered with nanoscale luminous dots; a halo gradient transition exists between layers, and the entire structure exhibits a smooth wave-like motion (slowly undulating and stretching) driven by invisible air currents; the pure black background enhances the sci - fi futuristic vibe, with cold white side lighting highlighting layer edges and dot highlights. The visuals are as delicate as high - end material visualization, lasting about 10 seconds, emphasizing the precision of layering and flowing beauty.


分镜5提示词:

Dynamic video, focusing on a futuristic enclosed space (inner walls with cool white glowing lines, background slightly changing light and shadow layers from a minimalist dark tone); Countless silver-gray nano fibers, like flowing particles, converge from all around the frame to the center, smoothly and gradually weaving into a dark gray hooded waterproof jacket (fibers first form fabric texture, then sequentially assemble into the body, hood, pockets and other structures, and the "superi" logo on the left chest appears clearly at the same time); The cool white light source in the space subtly adjusts brightness, darkness and light spot distribution as the clothing takes shape, presenting the precise dynamics of future material synthesis as a whole. The duration is about 12 seconds, and the visuals are as delicate as high-end industrial design visualization.


首尾帧提示词:

On the fabric of a dark blue waterproof windbreaker, a plump, transparent water droplet clearly reflects the fabric texture, with tiny water droplets scattered around; then the camera smoothly zooms in, gradually magnifying the fabric texture and naturally transitioning to a microscopic perspective silver-gray filamentous fibers are densely intertwined into a regular grid, with nanoscale protrusions distributed on the surface, some fibers reflecting cold-toned starlight, and the fibers undulating with a "breathing sensation" in response to extremely subtle air currents; the background is pure black, and cold white side lighting highlights the fiber edges and specular points, achieving a seamless and smooth transition from the macroscopic fabric to the microscopic fibers throughout, lasting approximately 8 seconds, highlighting the precise technological feel of the material from visual appearance to structure.




四、素材组合 + 剪辑成广告视频


根据分镜并添加自己的创意,使用剪映组合

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按照这套流程,无需复杂 3D 软件,靠 AI 工具就能快速产出质感在线的冲锋衣广告视频~ 快动手试试吧!